If You Can’t Track Your Logistics, How Can You Hope to Grow?

In eCommerce, every second and every shipment matters. Customers expect fast deliveries, seamless experiences, and no surprises. But behind the scenes, retailers face a complex web of logistics, fulfilment, and shipping challenges that can make or break customer satisfaction.

This is where analytics become a game-changer. Without the right data, you’re making decisions in the dark. But with the right insights, you can fine-tune operations, reduce costs, and create a supply chain that works for you—rather than against you.

Many of the biggest pain points eCommerce retailers face stem from a lack of visibility into their logistics. It’s easy to assume that delays, inefficiencies, and high costs are just part of doing business, but often these challenges arise simply because businesses don’t have access to the right data. Logistics shouldn’t be a black box—when retailers can see exactly where issues occur, they can take action to fix them.

1. Understanding Warehouse Performance

How long does it take to pick and pack an order? If one fulfilment centre is significantly slower than another, it’s a sign of inefficiencies. Tracking metrics like Average Time to Pick Orders and Order Dispatch Speed allows you to pinpoint bottlenecks and optimise warehouse workflows.

2. Shipping Speed and Courier Performance

Fast and reliable shipping is non-negotiable for today’s customers. But how do you know if your shipping partners are delivering on their promises?

Metrics like Shipping Time: From Order Creation to Delivery and Last Mile Delivery Performance help retailers assess courier reliability. If certain couriers have consistently high transit times, switching providers or optimising shipping routes could improve speed and customer satisfaction.

3. Managing Returns and Reducing Losses

Returns are an inevitable part of eCommerce, but tracking Monthly Returns to Sender can uncover preventable issues. Address errors, failed deliveries, or poor courier performance could be inflating your return rate—and your costs. Analytics help identify patterns, so you can take proactive steps to minimise unnecessary returns.

4. Leveraging Order Volume Insights

Do you know where most of your orders are going? Order Volume by Courier and Country provides clarity on which couriers are performing best in specific regions, helping retailers optimise their shipping strategies. Meanwhile, Global Shipping Volumes highlight where demand is growing, allowing businesses to adjust fulfilment strategies to meet market needs.

5. The Cost of Ignoring Analytics

Without clear insights, inefficiencies go unnoticed. You might be overpaying for slow couriers, losing customers due to fulfilment delays, or dealing with unnecessary returns—all without realising it. The cost of ignoring analytics isn’t just financial; it’s a missed opportunity for growth and efficiency.

Taking Control of Your Logistics Data

The right analytics provide clarity, helping eCommerce businesses stay competitive, improve customer experience, and boost profitability. If you're not tracking these key logistics metrics, you could be missing critical opportunities to optimise your supply chain.

Want to see how Borderless360’s analytics can help you take control of your logistics? Learn more on our website here