Order orchestration

MANY online retailers take advantage of Hong Kong’s (HK) tax-free port and strategically advantageous location beside China with its rich manufacturing heritage. They store goods in HK and as orders arrive from marketplaces and web stores, they are ‘orchestrated’ using whatever shipping options are most desirable.

This ‘order orchestration,’ as it’s popularly known, is a process of optimizing logistics performance. It encompasses sales, fulfillment and shipping processes and when done right, assures retailers the most cost-effective shipping rates along with the fastest delivery times to delighted customers who keep coming back for more.

Retailers can even cut shipping costs further by “direct-injecting” their shipments across borders — something I’ve written about previously — giving them a sharper edge over less savvy sellers.

HK’s location and tax orientation make it an obvious use case for order orchestration but it is also possible to orchestrate within the bounds of a single country. Australia’s size make it an ideal case in point, and a number of retailers we support keep stock in Melbourne, Sydney, Perth or wherever wins them the cheapest, fastest deliveries and happiest customers. Bravo!

But every orchestra needs a conductor. Harmonizing sales, fulfillment and shipping can only realistically be achieved with the help of smart software to unify the disparate elements. Typically this is a job done across a number of dashboards and accounts and, understandably, retailers find that such plate-spinning is a drain on resources.

Luckily, there’s a solution. Borderless 360 does all of this and more. It’s the all-in-one cloud platform retailers use to direct their business’s global logistics performance.

Our mission is to help retailers grow their business while doing less and we’re already on our way. Share your story with us today, we’d love to hear from you.