Selling Aussie brands to the USA

Aussie brands that aren’t selling to the US are not just missing out on one of the world’s largest and fastest growing consumer markets, they’re also missing an opportunity to attract Americans familiar with their brand who are visiting Down Under. After all, shopping remains one of the most popular activities for holidaymakers.

But you’ve got other plans for your retail empire. You know there are US consumers interested in your goods. Now it’s time to decide whether to ship ‘cross-border’ per-order, or to send goods en masse to the US to be fulfilled locally. While cross-border can be a wise way to test the market early, eventually it’ll make sense to fulfil locally. That is, if faster deliveries and lower costs are your kind of things.

I’m guessing they are. Since effectively you’ll be shipping goods in business-to-business (B2B), you’ll need to check your goods comply with US customs. Not a big job if you have an Importer of Record: someone, usually a business, who can ensure importation accords with local laws.

Your next task will be to find a US fulfilment warehouse that can provide everything your goods and customers need. This presents new questions: do you go east or west coast? Manual or robotic pick-pack? Temperature controlled or ambient? Supplied customer service or DIY?

When all these ducks are in a row, it’ll be time to find a software management system — ideally cloud-based so you can work from anywhere — that lets you monitor and control your stock, orders and fulfilment as it happens.

By now you’ve probably guessed where this is heading. ‘Where on earth am I going to find all of this in one system, and at a price point to suit?’ I hear you ask.

That’s where we can help. Borderless 360 links all your sales channels to fulfilment and shipping services and lets you manage it all in one platform. What’s more, we’ll organise the Importer of Record, help you choose the best warehouse conditions, and give your customers an easy returns procedure for added peace of mind. You can even opt to fulfil from your own stores if the en masse approach isn’t for you.

We’re the all-in-one ecommerce solution for retailers in Australia and beyond, and we’re helping people like you realise their global ambitions. Talk to us today to find out where we can add value most.