Routes & Reflections

The Importance of Demand Forecasting for Your Business

Demand forecasting is a critical component of running a successful business. It involves predicting the future demand for your products based on historical data, market trends, and other influencing factors. Accurate demand forecasting allows you to anticipate customer needs, manage inventory effectively, and ensure that your business runs smoothly, particularly during peak periods such as promotions, sales, or seasonal spikes.