Expanding Internationally and Cutting Costs: How Ecoriginals Grew with Borderless360’s Direct Domestic Service

Ecoriginals, an Australia-based brand, is on a mission to provide high-quality, eco-friendly baby products, including nappies and wipes that prioritize both performance and convenience. With a loyal customer base in Australia, Ecoriginals sought to expand its presence to the United States and the United Kingdom to meet increasing international demand for their products. However, managing rapid growth across multiple regions presented logistical challenges, including cost control, efficient fulfillment, and reliable delivery.

The challenge: Scaling logistics efficiently for new market entry

Expanding into the US, UK, Australia, and other regions meant Ecoriginals needed a robust logistics solution capable of balancing costs while maintaining delivery speed. The brand required a partner to optimize their fulfillment processes, reduce unnecessary shipping expenses, and ensure timely deliveries to maintain customer satisfaction. Additionally, Ecoriginals needed a solution that would simplify their supply chain while supporting rapid market entry.

The solution: Borderless360’s Direct Domestic service and regional fulfillment network

Optimising Shipping with Direct Domestic Efficiency

Borderless360 provided Ecoriginals with an end-to-end logistics solution that streamlined shipping through their Direct Domestic service. This service bypasses traditional networks to deliver directly to customers, reducing transit times and costs. By positioning inventory closer to major customer bases in Australia, the US, and the UK, Ecoriginals could fulfill orders more quickly, allowing them to meet demand without sacrificing reliability.

Enhanced Inventory Management with Complete Visibility

With Borderless360’s platform, Ecoriginals also gained complete visibility across regions, enabling the brand to track and manage their inventory efficiently. The automation and orchestration tools allowed Ecoriginals to consolidate shipments, optimizing fulfillment and helping them save significantly on logistics expenses.

Mastering the Complexities of Bulky Product Logistics

Borderless360 supported Ecoriginals in overcoming the logistical challenges of distributing their bulky eco-friendly nappies by providing tailored solutions for handling and shipping large-volume items. With expertise in navigating varying import regulations and optimising shipping costs, Borderless360 ensured that Ecoriginals' products were efficiently transported to key markets without delays. By leveraging strategic warehousing and advanced fulfilment processes, Ecoriginals could confidently manage the complexities associated with international shipping, ensuring their nappies arrived intact and on time, while minimising expenses.

“B360’s team has provided a valuable service in understanding our challenges and working with us to drive costs down and improve customer experience.”

Philip HutchinsonMerchandise and Logistics Director

Key results

99.0% of Ecoriginals' orders are fulfilled and shipped within 24 hours

B360 achieved a 99.2% inventory accuracy rate

With B360’s support, Ecoriginals successfully entered three new markets