Empowering Global Reach for Kat the Label: Seamless Scaling with Borderless360’s Logistics Solutions

Kat the Label, an Australian-based brand, has gained a loyal following with its unique, vintage-inspired lingerie designs. Known for intricate lacework and feminine details, the brand is beloved by customers worldwide for its high-quality, ethically made pieces that blend sophistication with comfort. As Kat the Label’s popularity grew, the need for a more streamlined, reliable logistics solution became crucial for keeping pace with customer demand across multiple regions.

The Challenge: Managing international demand and optimizing fulfillment

As Kat the Label expanded beyond Australia into international markets, demand surged, and so did the complexities of managing logistics across borders. The brand’s team was increasingly stretched by the demands of international fulfillment, dealing with extended shipping times, customs regulations, and a lack of visibility over inventory in multiple regions. Ensuring timely deliveries while maintaining cost-effectiveness became a growing challenge. Kat the Label needed a logistics partner capable of scaling with their expansion, providing efficient fulfillment in the US, UK, and Australian markets without compromising on the customer experience or increasing costs.

The Solution: Global fulfillment with enhanced visibility and control

Strategic Fulfillment for Global Market Expansion

Borderless360 partnered with Kat the Label to implement a comprehensive logistics solution tailored to their needs in multiple key markets. By leveraging Borderless360’s global network, the brand gained access to strategically located fulfillment centers, positioning inventory closer to its growing customer base in the US, UK, and Australia. This setup allowed Kat the Label to provide quicker, more reliable deliveries, significantly reducing shipping times and enhancing the customer experience.

Cross Border Shipping for Cost Efficiency

Borderless360’s Cross Border service played a vital role in streamlining Kat the Label’s deliveries. By bypassing traditional networks, Borderless360 was able to route orders directly from fulfillment centers to customers, saving time and reducing shipping costs. This approach was particularly effective in managing demand surges while keeping logistics expenses under control.

Seamless Platform Integration for Simplified Operations

With Borderless360’s platform, Kat the Label now manages its entire logistics operation from one centralized system. Real-time inventory tracking, automated shipping rules, and seamless order orchestration have simplified the fulfillment process, allowing the team to keep their focus on scaling the brand rather than managing multiple logistics providers.

“Kat the Label is a small team, so we rely on our partners like Borderless360 to ensure our business operates seamlessly. As a brand who are expanding globally, we love that Borderless360 has warehouses all over the world we can easily open as the business grows into new markets”

Kate NixonFounder at Kat the Label

Key results

97.5% of Kat the Label's orders are fulfilled and shipped within 24 hours

B360 Achieved a remarkable 99.1% inventory accuracy rate

Partnering with B360, Kat the Label has successfully expanded into two new markets