From Startup to Global Success: $5 Million in One Year with Borderless360’s Seamless Logistics

Founded in May 2020 by Ed Hodge and Wyatt Westmoreland, MiHIGH has quickly become a leading brand in the wellness space with its innovative range of infrared products. Starting with their flagship Infrared Sauna Blanket, MiHIGH has since expanded their offering to include products like the Cold Plunge Tub, the Weighted Infrared Heat Pad, the Eye Massager, and more. With infrared technology at the heart of their brand, MiHIGH helps people achieve the health benefits of a sauna from the comfort of their own home.

The Challenge: Scaling a wellness brand globally while maintaining simplicity in logistics

MiHIGH experienced meteoric growth in their first year, reaching $5 million in revenue. The rapid expansion required an equally robust logistics strategy to manage the increasing complexity of global shipping and fulfillment. With products of varying sizes and types, MiHIGH needed a logistics partner that could simplify processes while ensuring efficiency and reliability. “We scaled the business really aggressively over three years to well over $10 million a year in sales,” co-founder Wyatt said. “A huge part of that success was having a global logistics partner like B360 to help us scale globally really fast.”

The Solution: Tailored logistics that fuel growth

Accelerating Global Expansion

Partnering with Borderless360 was transformative for MiHIGH’s global ambitions. Previously, they had worked with multiple 3PLs, each handling a different region, which added to the complexity and costs of their operations. Wyatt shared, “We had to work with different partners in different countries, and it was creating an extra cost and a bit of a logistical nightmare. When we found B360, we saw they had warehouses in Australia, UK, US, Canada, Europe, Hong Kong—a huge list of global warehouses. It streamlined our systems and made it really easy for us to launch in new countries.” MiHIGH could now expand faster, launching in new markets every couple of months rather than over a year. This speed allowed them to build a global brand while simplifying the logistics processes and expenses. “Instead of taking 12 months or six months, we’re able to launch in a month or two,” Wyatt added.

One Connected Platform: Simplifying Daily Operations

Another major advantage was Borderless360’s intuitive logistics platform. It not only helped with logistics management but also provided data-driven insights.

“Borderless360’s software is simple, clean, intuitive, and really easy to use. Onboarding new customer support team members or staff was seamless, and everything flowed from day one. Additionally, being able to see real-time stock levels helps me predict inventory purchases and the analytics tab lets me spot trends and make smart decisions, ultimately saving costs and avoiding logistical mistakes.”

Wyatt WestmorelandCo-founder of MiHIGH

One Point of Contact: Personalized Support

Having a single point of contact made a big difference, especially during high-pressure times. Borderless360’s personal approach helped MiHIGH navigate logistical challenges smoothly, from stock takes to urgent shipments.

“Being able to pick up the phone and call a local number and get immediate contact to a support person who understands our business is super important. And being able to speak to one of the B360 owners directly is incredibly valuable —those direct relationships we have with Borderless360 are unique.”

Wyatt WestmorelandCo-founder of MiHIGH

Key results

MiHIGH’s inventory accuracy rate stands at an impressive 99.2%

Thanks to B360, MiHIGH launched operations in four additional markets

Incredibly, 99.5% of MiHIGH’s orders are fulfilled and shipped within 24 hours