From In-House to Global Scale: How Milkman Grooming Co Seamlessly Outsourced with Borderless360

Founded on the Sunshine Coast, Australia, Milkman Grooming Co is renowned for its premium grooming solutions for men. Their ethos revolves around helping guys look stylish without spending hours on personal care routines. From three-in-one body washes to beard oils packed with natural ingredients, Milkman’s product line blends convenience with quality. Their commitment to sustainability, small-batch production, and vegan-friendly, cruelty-free products has helped them cultivate a loyal following. As they set their sights on scaling both domestically and internationally, they partnered with Borderless360 to streamline their operations.

The Challenge: Managing growth beyond their own warehouse

With rising demand for their products, Milkman faced limitations in their in-house warehouse management and logistics operations. As a small manufacturer, the business juggled multiple roles, and fulfilling orders was becoming a bottleneck. Milkman needed a solution that would enable them to scale efficiently and sustainably, without compromising the care and personal attention their brand was known for.

“When you start a business and it begins to grow, it essentially becomes three separate entities: building the brand, managing fulfillment, and overseeing manufacturing. It's a lot for a small business to handle. There comes to a point where if you want to grow, you have to partner with experts that can handle segments of the business that you're no longer able to. Partnering with experts for fulfillment was the logical next step and that's why we started working with Borderless360.”

Ben De CampoMilkman Grooming Co Co-founder

The Solution: A transparent, flexible platform that drives operational efficiency and business growth

Operational Efficiency

Outsourcing logistics to Borderless360 delivered immediate efficiency gains. “The operational efficiency—the gains are massive,” Ben De Campo, Milkman Co-founder said. “Instead of spending time packing orders and waiting for the post, we could focus on customer service, product development, and scaling the business.” With their time freed up, Milkman could drive growth and invest resources where they truly mattered.

Scalable International Growth

Within just three months of working with Borderless360, Milkman saw a transformation. “The efficiency gains were so massive that we could expand our warehouse space and reconfigure it for increased production,” Ben explained. “Before, our fulfillment needs occupied space that we could now dedicate to manufacturing, allowing us to train more staff and bring in new equipment to scale.” One of the standout features for Milkman was Borderless360’s expertise in direct injection, enabling cost-effective and efficient international expansion. “Being able to launch into international markets affordably and without logistical headaches has been a game changer,” they said.

Transparency and Customer Support

Borderless360’s transparent system offered full visibility into operations, a critical factor for Milkman. Additionally, the dedicated support from Borderless360 made a significant difference.

“We now have granular metrics for tracking packages and inventory, which helps us forecast and manage operations efficiently. We have weekly meetings with our account manager and can easily contact them if something urgent comes up. The level of responsiveness is amazing.”

Ben De CampoMilkman Co-founder

Key results

99.3% of Milkman's orders are now fulfilled and shipped within 24 hours

In their first three months with Borderless360, Milkman Grooming Co entered two new major markets

With B360, Milkman are achieving a remarkable 99.8% inventory accuracy rate