Supporting Sustainable Pet Products with Efficient Fulfillment for Oh Crap

Oh Crap is an Australian company transforming the pet industry with eco-friendly, biodegradable dog waste bags. Their mission to reduce plastic pollution resonates with environmentally conscious pet owners, and the brand has gained substantial traction as pet owners worldwide seek sustainable alternatives. To support its growth and high-volume orders, Oh Crap required a fulfillment partner who could not only scale with them but also align with their commitment to sustainability.

The challenge: Managing high demand and ensuring efficient fulfillment

Oh Crap’s commitment to sustainability brought unique fulfillment challenges, as demand for their biodegradable products increased rapidly across Australia and internationally. They needed a logistics solution that could support their mission by handling inventory effectively and ensuring timely deliveries across multiple regions, particularly in the US, UK, and Australia. Additionally, managing stock levels was essential to avoid potential out-of-stock issues as demand surged.

The solution: Integrated fulfillment, cost optimization, and sustainable packaging

Optimized Stock Placement Across Key Markets

Borderless360’s extensive fulfillment network allowed Oh Crap to store inventory closer to major demand hubs, cutting down on delivery times and helping them meet the expectations of eco-conscious customers. With inventory positioned strategically in fulfillment centers near their core markets, Oh Crap gained a significant advantage in both delivery speed and customer satisfaction.

Efficient Order Management for Scalability and Reliability

Through Borderless360’s unified platform, Oh Crap gained complete visibility into their stock levels and order statuses across all locations. This seamless system enabled them to manage fulfillment with accuracy, ensuring they could maintain consistent stock levels in response to fluctuating demand while preventing overselling.

Sustainable Packaging Aligned with Brand Values

In line with Oh Crap’s environmental goals, Borderless360 supported the brand’s commitment to eco-friendly fulfillment by incorporating sustainable packaging materials where possible. This alignment further reinforced Oh Crap’s values at every touchpoint, from warehouse to doorstep.

“Borderless360’s carbon neutral status means Oh Crap can continue to stay true to our sustainable mission. Through making this commitment, all Oh Crap shipments are carbon neutral, reducing our footprint and helping us contribute towards climate protection projects globally”

Bruce HultgrenFounder at Oh Crap

Key results

Achieved a remarkable 99.4% inventory accuracy rate

99.1% of Oh Crap's orders are fulfilled and shipped within 24 hours

99.9% of ASNs (Advance shipping notice) are received on time and in full