How the Davie Group ships worldwide with Borderless360’s global network

The Oodie, known for its signature oversized wearable blankets, has become a lifestyle phenomenon, gaining popularity across Australia, the UK, and the US. As demand surged, the brand required a logistics partner that could keep pace with their rapid growth while maintaining the highest levels of customer satisfaction. Borderless360 provided the global fulfillment infrastructure and reliable delivery network necessary to keep up with The Oodie’s booming orders, ensuring customers received their products quickly and seamlessly.

The challenge: Scaling pperations and expanding across key markets

As The Oodie’s popularity soared, they faced the challenge of managing an ever-increasing order volume across multiple regions, with a particular focus on maintaining fast and efficient delivery to customers in the UK, Australia, and the US. They needed a logistics partner capable of handling both large-scale distribution and the flexibility to adapt to peak seasons, such as winter and holiday shopping periods, when demand could spike considerably. Ensuring that stock was always close to key markets was essential to maintaining The Oodie’s high standards for customer experience.

The solution: Borderless360’s global network, powerful technology and responsive team

Strategic Inventory Placement for Faster Shipping

Borderless360’s fulfillment centers enabled The Oodie to place inventory close to their largest customer bases in the UK, US, and Australia, reducing shipping times and ensuring timely deliveries. By positioning stock in the right regions, The Oodie minimized shipping distances, ultimately speeding up fulfillment and enhancing the customer experience.

Direct Domestic Service for Fast and Cost-Effective Delivery

Using Borderless360’s Direct Domestic service, The Oodie could bypass traditional shipping routes, providing a direct and cost-effective delivery solution in major markets. This service streamlined their operations, reducing both delivery times and logistics expenses, ensuring competitive pricing and faster fulfillment in regions with high demand.

Seamless Platform Integration for Scalable Fulfillment Management

With Borderless360’s unified logistics platform, The Oodie gained full visibility over their stock levels, orders, and fulfillment status across all regions. This transparency enabled them to forecast demand accurately and adapt swiftly to seasonal spikes, ensuring stock availability and quick response times during high-demand periods.

"It was a huge priority for us to find a logistics partner that could help us streamline our complex operations. Through Borderless360's comprehensive platform we're able to manage tens of thousands of orders across multiple countries, keep track of enquiries and have complete visibility of performance analytics.”

The OodiePart of the Davie Group

Key Results:

Launched in 4 new markets, broadening their footprint efficiently

B360's customer support averaged a 45 minute response time

Achieved a 98.2% inventory accuracy rate