Scaling Vitruvian’s Vision: How Borderless360 Enabled Global Expansion for High-Tech Fitness Innovation

Vitruvian is a connected fitness company, bringing smart and engaging resistance training to the world. Their sleek bodyweight board is capable of loading up to 200 kilos - the same as a rack of weights in the gym and is linked to an app subscription service offering live and on-demand classes with leading fitness coaches. Founded by Jon Gregory, a Australian former high-flying high frequency trader and applied physicist by education, Vitruvian launched their first product in 2020.

From day one, Vitruvian have set their sights on creating a global network. Speaking about their global ambitions, Jon Gregory said, “we made the crazy decision when we launched to sell everywhere. It’s been uncomfortable but it’s been a good journey too. If you want to buy a Vitruvian wherever you are in the world we’ll figure out how to get it to you.” Following their launch, Vitruvian was on the hunt for a partner that understood their global ambitions and had the supply chain and network to back it up.

The challenge: Navigating high-volume, international fulfillment for a heavy product

Rapid growth meant Vitruvian needed to scale their logistics infrastructure to ensure timely, safe deliveries of their advanced equipment. With customers across multiple continents, they faced challenges in managing varying import regulations, shipping costs, and the logistical complexities associated with distributing a large, tech-driven product. Vitruvian required a partner capable of handling both the scale and the intricacies of international shipping while supporting their mission to offer a premium customer experience.

The solution: Borderless360’s global fulfillment network and logistics expertise

Optimising Global Logistics and Freight Forwarding

To streamline Vitruvian’s global logistics, Borderless360 provided a comprehensive fulfillment solution designed to optimize shipping times and minimize costs. By leveraging Borderless360’s network of fulfillment centers close to Vitruvian’s key markets, they were able to reduce delivery times and offer more predictable costs. Additionally, Borderless360's freight forwarding services ensured that Vitruvian's shipments were efficiently routed, further accelerating delivery times and reducing the complexity of international shipping. This integrated approach allowed Vitruvian to manage their logistics more effectively, providing a seamless experience for customers across multiple regions.

Automated Inventory Management for Reliable Global Deliveries

Through the platform’s automation and order orchestration, Vitruvian could manage inventory across multiple regions, ensuring their products were always positioned to meet demand. Additionally, Borderless360’s expertise in handling tech products helped ensure Vitruvian’s equipment arrived securely, preserving product integrity and enhancing customer satisfaction.

Mastering Global Logistics for a Heavy Product

To successfully distribute their large, heavy products worldwide, Vitruvian leveraged Borderless360’s expertise in navigating the complex landscape of import regulations and shipping logistics. Borderless360 provided guidance on complying with varying import rules across different regions, ensuring a smooth and compliant entry for Vitruvian’s products into each market. By optimising shipping routes and strategically managing distribution through local fulfillment centres, Borderless360 helped Vitruvian minimise shipping costs and avoid common logistical pitfalls.

 “Vitruvian’s mission is global, so looking for a logistics partner that could match our ambitions was crucial. Borderless360 have been great from the start. With an easy set up process that connects us to a global network, worldwide solutions to meet any delivery challenges and end-to-end solutions, we can’t fault them!”

Jon Gregory Founder at Vitruvian