The Client

Toni Maticevski began the Maticevski woman’s fashion label in 1999. Maticevski has become renowned the world over for his exquisitely structured, feminine silhouettes. His collections have appeared on catwalks at Paris Fashion Week, New York Fashion Week and the Melbourne Fashion Festival.

As the Maticevski brand grew to become a globally-recognised and highly sought-after label, the company sought to expand their online offering. Maticevski commissioned GlobavendLabs to provide them a cost-effective, stylish e-commerce platform that would ship to international customers, and expand their cult international following.

The Solution

GlobavendLabs initially worked with senior management to formulate an e-commerce and shipping strategy for the company. We then developed order and shipping processes, and a supporting user interface. This solution has been further developed and optimised over time, while ongoing advice on commerce, logistics and operations has continued.

GlobavendLabs’ work has had an immediate impact on Maticevski’s international presence. Maticevski now have the ability to ship their products to anywhere in the world, using a platform that is simultaneously cost-effective, user-friendly, and in line with the brand’s polished aesthetic.


At the time of GlobavendLabs involvement, Maticevski had an existing website. The task involved building a technical back-end for a new online store, as well as a behind-the-scenes fulfilment system. This ultimately resulted in a refreshing of the rest of the website, in order to optimise the customer experience.

The project centred around the customer front-end, the order processing framework, and integration with shipping providers, to provide maximum cost effectiveness.

Since the initial work, sales through the online store have grown rapidly, and GlobavendLabs have continued to provide additional support over a number of years to manage the company’s growth.

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